AI News and Gurus: Practical AI Applications That Deliver Real Results
Available on-demand
Artificial intelligence is moving quickly from experimentation to execution, and distributors are under pressure to turn AI potential into measurable gains. In this session of AI News & Gurus, Michael Luyster of CE shares how AI is being applied today to improve productivity, customer responsiveness, and operational efficiency across customer-facing workflows.
Michael will walk through real-world AI use cases that are already delivering value, showing how distributors can deploy practical tools without disrupting day-to-day operations. This discussion focuses on applied AI that supports associates, accelerates service, and frees teams to focus on higher-value work.
What you will learn
- How live call support tools transcribe and summarize conversations in real time, restoring more than 10 hours of productivity per day.
- Where AI-powered email composition improves consistency and speed while keeping final approval with associates.
- How voicemail-to-case automation captures, categorizes, and routes issues without manual intervention.
- How AI-enabled live chat improves response times and customer satisfaction.
- Lessons learned from deploying AI in customer service environments at scale.
Who should attend
- Distribution executives evaluating practical AI investments
- Customer service, inside sales, and operations leaders
- Technology and digital transformation leaders
- Anyone responsible for improving service efficiency and associate productivity
Join us for this installment of AI News & Gurus to gain clear, actionable insight into AI applications that are already delivering results for distributors today. Register now to learn how to move from AI curiosity to AI impact.
By registering for this webinar, you consent to be added to Distribution Strategy Group's list, and can unsubscribe at any time. You will also receive communications related to the event. Your information will be collected in accordance with our Privacy Policy and may be shared with the event sponsors, who may contact you about relevant products or services.
Michael Luyster
Director of Customer Experience, CE
About our guest:
Michael Luyster
Director of Customer Experience, CE
Michael Luyster, Director of Customer Experience, spearheads a critical component of the CE growth strategy by building and empowering a cohesive, cross‑functional team that continuously strives to exceed customer expectations. He is instrumental in monitoring emerging technologies, identifying competitive advantages, and mapping the customer journey to keep the organization relevant and ahead of the competition in delivering the best possible experience. Utilizing Salesforce and a suite of analytical tools, he converts raw feedback into actionable insights that drive continuous improvement. His recent initiatives integrate automation and artificial‑intelligence platforms in meaningful ways, supporting both associates and customers while enhancing operational efficiency. As a thought leader, Michael works closely with leadership, development, and marketing teams to ensure that automation and AI adoption result in best‑in‑class experience optimization. He is an active member of the Exec in the Know online association, attends the Customer Contact Week National Summit annually, participates in Global Engagement Executive groups, and is currently pursuing a master’s degree in AI Strategy and Innovations for Leaders, reinforcing his commitment to forward‑thinking customer experience strategies.
About our hosts:
Brian Hopkins
Chief Operations Officer, Distribution Strategy Group
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.
Brooks Hamilton
Founder and CEO, AI Strategy Advisors
Brooks Hamilton is the founder and CEO of AI Strategy Advisors, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously, Brooks held executive positions at Zilliant, where he worked with dozens of leading distributors to design and deploy AI sales, pricing, and revenue management applications.