Data is no longer a reporting tool. It is a competitive advantage.

In this Technology Leader Panel, distribution executives and analytics experts explore how leading distributors are using data, analytics, and AI to improve performance, guide decision-making, and drive operational excellence across the enterprise.

From modern data architectures to actionable dashboards and AI-driven insights, this session focuses on how analytics can move beyond hindsight and help distributors anticipate change, optimize execution, and scale smarter.

What you will learn

• How distributors are modernizing their data and analytics foundations to support growth and agility.
  • Practical ways analytics and AI are being applied to improve forecasting, inventory management, pricing, and customer insights.
  • How to move from static reporting to actionable insights that leaders can use every day.
  • Common challenges in analytics adoption and how technology leaders are overcoming data silos, adoption gaps, and skills constraints.
  • What excellence looks like when analytics are aligned with strategy, operations, and culture.

Who should attend

• Distribution executives responsible for strategy, growth, and performance.
• Technology, IT, and data leaders driving analytics, AI, and digital transformation initiatives.
•  Operations, finance, sales, and supply chain leaders who rely on data to make better decisions
•  Analytics, BI, and digital teams looking to deliver greater business impact.

This interactive panel will provide real-world perspectives and practical takeaways you can apply within your organization.

Register now to join the conversation and learn how analytics can drive excellence across your distribution business.

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About our sponsor:

About our panelist:

Brandon Lassiter

Chief Data Officer

Brandon Lassiter is Chief Data Officer at ProfitOptics, where he helps distributors and manufacturers unlock measurable business results from their data. With over two decades of experience leading enterprise-scale digital transformation, AI strategy, and analytics innovation, Brandon bridges the gap between technology teams and business leaders to deliver clarity, ROI, and relevance in a rapidly evolving market.

Will Quinn

Supply Chain Thought Leader

With over 25 years of leadership in supply chain, logistics, and global distribution strategy, Will Quinn is a recognized authority in warehousing and distribution operations. Holding a Master of Science in Supply Chain Management from Elmhurst University, he combines hands-on execution with high-level strategic thinking, ensuring companies optimize their operations in an evolving landscape.

A sought-after speaker, industry advocate, and thought leader, Will regularly shares insights on warehousing, AI, automation, and the future of distribution. His passion lies in helping businesses harness technology to stay ahead, working alongside innovators to shape the next era of warehousing and logistics.

About our host:

Ian Heller

Co-Founder and Chief Strategy Officer

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.