Skills, not technology, are the real barrier to AI adoption in distribution.

In this AI News & Gurus session, we cut through the noise and hype to focus on what is actually holding distributors back. While AI tools continue to evolve rapidly, many organizations struggle to build the knowledge, structure, and capabilities required to move from experimentation to meaningful impact.

Join us for a practical discussion featuring technology guest Joe Albrecht, CEO of Xngage, who brings hands on experience helping distributors translate AI strategy into execution. Together, we will explore how leading organizations are building AI literacy, evaluating vendors more effectively, and managing AI initiatives in ways that deliver real business results.

This session is designed to help distributors close the capability gap that separates AI leaders from the majority still stuck in pilot mode.

What you will learn

• How to build AI literacy across your organization so every team understands what AI can and cannot do, and how to work alongside it effectively.
• Practical frameworks for evaluating AI vendors, cutting through marketing claims, and selecting solutions that fit your environment.
• Project management approaches designed for AI initiatives, including risk management, timelines, and success metrics.
• How to move from scattered experimentation to focused implementation that delivers measurable results.
• Common skill gaps that stall AI adoption, and how leading distributors are addressing them without hiring an army of data scientists.

Who should attend

• Distribution executives building AI-ready organizations and setting implementation priorities.
• Technology, IT, and operations leaders responsible for evaluating vendors and managing AI projects.
• Sales, marketing, and supply chain leaders who need to understand AI's capabilities and limitations.

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