Wholesale Change delivers expert analysis of the forces driving the wholesale distribution industry – grounded in decades of reporting, research, and hands-on work with distributors, technology firms, manufacturers, and investors.

Each week, a standing panel brings together three highly experienced industry observers:

• Ian Heller, Co-Founder and Chief Strategy Officer of Distribution Strategy Group, expert in distributor strategy, sales effectiveness, and customer experience with more than 30 years of leadership in wholesale distribution and digital transformation. With senior executive experience at four publicly held distributors, Ian brings a deep operating background to every discussion.
• Jonathan Bein, Ph.D., Co-Founder and Managing Partner of Distribution Strategy Group and a top authority on technology, advanced analytics, and customer experience strategy. Jonathan holds a Ph.D. in Computer Science with a focus in AI. He’s worked with many leading distributors to help them craft their technology, AI and business strategies and he leverages that expertise to decode the signals that matter to you.
• Mark Brohan, veteran B2B journalist and distribution industry commentator with decades of experience covering wholesale distribution and manufacturing. For decades, decision makers have turned to Mark Brohan to understand trends and learn about the latest industry developments, news and rumors. Mark uses his extensive insider network to cover breaking news and predictions about what’s going to happen next.

Together, Ian, Jonathan and Mark combine original research, ongoing advisory work, and long-term industry coverage to provide insight that goes beyond headlines.

Every episode examines the most consequential developments in wholesale distribution, including:

• M&A activity and private equity trends.
• Economic conditions and labor dynamics affecting distributors.
• Quarterly earnings and performance of publicly held distributors and manufacturers.
• Breakthroughs in technology, data, and digital commerce.
• Strategic shifts in pricing, operations, supply chain, and go-to-market models.
• Major executive appointments and leadership changes.

Rather than reacting to the news, Wholesale Change explains what it means for distributors, how it fits into broader industry trends, and what leaders should be paying attention to next.

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About our hosts:

Ian Heller

Co-Founder and Chief Strategy Officer

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.

Jonathan Bein, Ph.D.

Co-Founder and Managing Partner

Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential, and create digital strategy.

Mark Brohan

Editor in Chief

Mark Brohan is a journalist and market researcher focused on B2B ecommerce, wholesale distribution and digital transformation. With more than three decades of experience, he analyzes how manufacturers and distributors use ecommerce, data and emerging technologies to modernize sales and operations. He is a frequent conference speaker and moderator, known for clear, data-driven insight into B2B commerce strategy.