Distributors are reevaluating their technology architecture as modernization accelerates. The challenge is determining which systems are truly foundational and how they should work together.

Technology leaders outline what an optimized tech stack looks like in 2026, including ERP, CRM, ecommerce, data platforms, and AI layers. We examine integration best practices and governance models that support scalability.

Key Takeaways

• Core components of a modern distribution tech stack
• Build vs. buy considerations leaders must weigh
• Integration practices that minimize complexity
• Data foundations enabling analytics and AI
• Governance structures supporting long-term flexibility

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Register to understand how to modernize your technology environment strategically.

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About our sponsor:

About our panelist:

Jason Nyhus

President & GM of North America

Jason has led North America operations and growth for Shopware since 2022. Jason’s background in commerce spans more than two decades and covers virtually every role — from sales and customer success, to partnerships and marketing. Before joining Shopware, Jason was an executive at Digital River, where he was responsible for all aspects of Go-To-Market strategy, and was instrumental in modernizing the company’s offering from a full-stack, direct sales approach to an agile, API-based company with a partner-centric approach for their vast global partnership ecosystem. 

About our host:

Ian Heller

Co-Founder and Chief Strategy Officer

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.