Join us for a high-impact panel discussion designed for distribution leaders navigating the ecommerce technology crossroads. As digital commerce continues to reshape how distributors compete and grow, the decisions you make about your ecommerce platform can define revenue, customer experience, and long-term scalability.

In this session, seasoned distribution executives and ecommerce technology experts will unpack the strategic imperatives behind building a custom platform, acquiring best-in-class capabilities, or overhauling existing systems — with real examples, key trade-offs, and measurable outcomes.

What You’ll Learn

• The strategic considerations for deciding between build, buy, or overhaul approaches based on cost, control, and time to value
• How leading distributors are structuring their ecommerce platforms to support growth, differentiation, and operational excellence
• Best practices for aligning ecommerce strategy with sales, marketing, IT, and supply chain objectives
• Practical insights on vendor evaluation, internal readiness, integration challenges, and execution risks

Whether you’re planning your next ecommerce investment or reconsidering current platforms under pressure to perform, this panel will give you a playbook to act with confidence.

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About our sponsor:

About our panelist:

AJ Brenner, MBA
Director of eCommerce & Digital, ARG Industrial

AJ Brenner is a seasoned eCommerce and digital strategy leader with deep experience optimizing online business operations across B2B and B2C environments. Currently Director of eCommerce & Digital at ARG Industrial, AJ focuses on driving digital transformation, enhancing customer experiences, and scaling profitable growth through data-driven decision-making, platform optimization, and cross-functional collaboration. With an MBA and a passion for helping organizations evolve in a rapidly changing digital landscape, AJ brings practical insights on aligning technology, teams, and strategy to unlock measurable business outcomes.

About our host:

Ian Heller

Co-Founder and Chief Strategy Officer

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.