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Measuring What Matters: Customer, Market & Workforce Metrics    

March 18, 2026, 9PT/12ET

Distributors must measure customer expectations, market movement, and workforce performance with greater accuracy to guide decisions in a volatile environment.

This session presents measurement frameworks for capturing customer sentiment, evaluating demand signals, and assessing workforce productivity — with examples from successful distributors.

Key Takeaways

    • KPIs most relevant for 2026 performance
    • Accurate methods for measuring customer satisfaction
    • How to track and interpret market-demand changes
    • Workforce metrics that improve accountability
    • How leaders operationalize measurement across teams

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Attend to strengthen the insights guiding your decisions.

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Speakers
Ian-Heller---Headshot---Rd

Ian Heller
Chief Strategy Officer, Distribution Strategy Group

Jonathan-Bein

Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group 

Brian-Hopkins-Updated

Brian Hopkins
Chief Operations Officer, Distribution Strategy Group 

About our sponsor:

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About our speakers:

Ian-Heller---Headshot---Rd

Ian Heller

Chief Strategy Officer

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.

Jonathan-Bein

Jonathan Bein, Ph.D.

Managing Partner

Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential, and create digital strategy. 

Brian-Hopkins-Updated

Brian Hopkins

Chief Operations Officer

Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.