---
title: "03/18/26 SME: Measuring What Matters"
description: Join us on Mar 18, 2026 at 9PT/12ET to learn how distributors measure customers, markets, and workforce to drive smarter decisions.
---
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## **Measuring What Matters: Customer, Market & Workforce Metrics **
### **Available on-demand**
Distributors must measure customer expectations, market movement, and workforce performance with greater accuracy to guide decisions in a volatile environment.
This session presents measurement frameworks for capturing customer sentiment, evaluating demand signals, and assessing workforce productivity — with examples from successful distributors.
**Key Takeaways**
**Join Us**
Attend to strengthen the insights guiding your decisions.
By registering for this webinar, you consent to be added to Distribution Strategy Group's list, and can unsubscribe at any time. You will also receive communications related to the event. Your information will be collected in accordance with our Privacy Policy and may be shared with the event sponsors, who may contact you about relevant products or services.
**Speakers**
**Ian Heller
Chief Strategy Officer, Distribution Strategy Group**
**Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group **
**Brian Hopkins
Chief Operations Officer, Distribution Strategy Group **
#### **About our sponsor:**
[](https://distributionstrategy.com/)
#### **About our speakers:**
### **Ian Heller**
##### Chief Strategy Officer
Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.
## **Jonathan Bein, Ph.D.**
**Managing Partner**
Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential, and create digital strategy.
### **Brian Hopkins**
**Chief Operations Officer**
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.
[](https://info.distributionstrategy.com/?hsLang=en)
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