Distribution leaders are sitting on more data than ever, yet many still make critical decisions based on incomplete information, disconnected systems, and inconsistent reporting. The gap between data availability and data usability is one of the most persistent and costly challenges in the industry.

This Technology Leader Panel brings together technology executives to explore what it actually takes to build data discipline across a distribution enterprise, from aligning on definitions and governance to creating the infrastructure that turns raw data into reliable, actionable insight. Panelists will share what has worked, what has failed, and what separates distributors that grow with their data from those that struggle to manage it.

Key Takeaways

• Data discipline is a strategic differentiator, not just an IT initiative
• Governance frameworks must be practical and adopted by the business, not just documented
• Clean, consistent data is the foundation for AI, automation, and advanced analytics
• Technology investments fail without alignment on data ownership and accountability
• The path from chaos to clarity requires sustained leadership commitment at the executive level

What You'll Learn

• How leading distributors are building data governance programs that stick
• Which technology investments have the greatest impact on data quality and accessibility
• How to align sales, operations, and finance around a single version of the truth
• What the most common data discipline failures look like, and how to avoid them

Join Us

If your organization is ready to stop tolerating data chaos and start building the foundation for sustainable growth, this panel will give you a practical roadmap and real-world  

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About our sponsor:

About our host:

Ian Heller

Co-Founder and Chief Strategy Officer

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.