Elevating the B2B Customer Experience  

Distributors today are under increasing pressure to deliver seamless, personalized customer experiences across every digital and physical touchpoint. But where do you start, and how do you ensure you're building a strategy that drives real value?

In this episode of Wholesale Change, we sit down with Justin Racine, Senior Commerce Consultant at Perficient, a digital consultancy known for helping B2B companies drive results through smart commerce and experience solutions.

Join us as we discuss:

• What B2B buyers now expect, and how to keep up.
• The technologies and platforms that matter most for distributors.
• How to personalize the customer journey without overwhelming your team.
• Why content, design, and commerce must work together.
• Common CX pitfalls and how to avoid them.
• How AI and Generative Commerce will be the future of B2B CX excellence.

If you're looking to transform your customer experience strategy and want expert advice on where to focus your efforts, this is one conversation you won’t want to miss.

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About our guest:

Justin Racine

Principal, Unified Commerce Strategy

Justin Racine is Principal, Unified Commerce Strategy at Perficient, a global digital consulting firm serving enterprise clients throughout North America and the world. At Perficient, Justin drives digital commerce strategies that assists Fortune 500 brands to achieve and exceed business goals through commerce-enabled technologies. Justin has more than 15 years of experience in ecommerce, customer-focused experiences and branding strategy. In addition, Justin has been published in Forbes, Digital Commerce360 and Henry Stewart’s Journal of Brand Strategy. Justin was recognized as CMSWire’s contributor of the year for 2022, 2023 and 2024.

About our hosts:

Jonathan Bein, Ph.D.

Co-Founder and Managing Partner

Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential and create digital strategy.

Brian Hopkins

Chief Operating Officer, Distribution Strategy Group

Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.