AI News and Gurus: Educational Strategy & Insights Lead
December 2, 2025, 9 PT/12
Artificial intelligence is accelerating change across the B2B landscape. Join us for an in-depth session with Patricia Velázquez, Educational Strategy and Insights Lead at Google, as she breaks down newly released 2025 B2B research and shares how leading companies are adapting their sales, marketing and customer experience strategies.
Patricia will explore the trends shaping the next wave of digital commerce and what distributors can do now to stay ahead. This session gives you clear guidance on where AI is making an impact and how data driven insights are reshaping the competitive field.
What You Will Learn
- Key takeaways from Google’s newest B2B research for 2025.
- How market leaders are applying AI to strengthen customer engagement.
- Emerging trends influencing buyer expectations and digital behavior.
- Practical steps distributors can take to modernize and differentiate.
- Insights on how the competitive landscape is shifting in real time.
Who Should Attend
- Distribution executives responsible for strategy and growth.
- Sales and marketing leaders focused on digital performance.
- Technology and data leaders evaluating AI opportunities.
- Anyone shaping customer experience, analytics or modernization efforts.
Reserve your spot today and gain a clearer view of how AI and B2B trends are evolving. Register now to access the insights you need to guide your next steps.
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Patricia Velázquez
Education Strategy & Insights Lead
Google
About our guest:
Patricia Velázquez
Education Strategy & Insights Lead, Google
Patricia Velázquez leads strategy and insights for Google’s Education vertical, where she keeps a pulse on market trends and elevates the student voice in innovation and outreach. Drawing on deep research and a genuine passion for understanding evolving learner journeys, she helps package actionable insights for partners and higher-ed institutions. Her work ensures that Googler education solutions stay aligned with what students need, and where they’re headed.
Patricia is a thought leader in the education marketing space, working closely with academic leaders and marketing teams to translate complex data into compelling, growth-driving strategies. She is regularly invited to conferences, podcasts, and panels to unpack trends in student behavior, AI adoption, and enrollment optimization. Notably, she spoke on “The New Student Journey: Emerging Trends and Priorities for Education Marketers” at InsightsEDU.
About our hosts:
Brooks Hamilton
Founder and CEO, AI Strategy Advisors
Brooks Hamilton is the founder and CEO of AI Strategy Advisors, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously, Brooks held executive positions at Zilliant, where he worked with dozens of leading distributors to design and deploy AI sales, pricing, and revenue management applications.
Brian Hopkins
Chief Operations Officer, Distribution Strategy Group
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.