How Distributors are Driving Employee Engagement
September 10, 2025, 9 PT/12 ET
Keeping employees engaged has become one of the most critical priorities for distributors today. Evolving workforce expectations, rapid technological change, and competitive pressures are challenging leaders to find new ways to inspire, connect, and empower their teams.
Join us for a live panel discussion with leaders from across the distribution industry who are excelling at building engagement that fuels performance and loyalty. In this one-hour session, we’ll explore how top-performing distributors are fostering strong connections with their teams, creating meaningful work environments, and investing in people so they feel valued and motivated.
You’ll learn:
- What’s driving today’s employee engagement challenges, and how leading distributors are responding.
- Proven strategies for building a culture where employees thrive.
- How onboarding, communication, and career development increase motivation and performance.
- Ways technology and training are enabling teams to stay engaged and productive.
- Insights from distribution leaders who are creating long-term engagement strategies.
Who should attend:
Executives, HR leaders, operations managers, and anyone responsible for team performance and growth in distribution.
Reserve your spot and discover how to create a workplace where employees are inspired to give their best every day.
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Rachel Schoolcraft
Human Resources Manager, Marsh Electronics Inc.
Tracie Sponenberg
Founder & Chief People Officer, Tracie Sponenberg, LLC
Tami Lupton-Dunn
Vice President of Human Resources, Bostwick-Braun Company
About our panelists:
Rachel Schoolcraft
Human Resources Manager, Marsh Electronics Inc.
Rachel Schoolcraft is the Human Resources Manager at Marsh Electronics Inc., a regional electronics distributor with over 160 employees across eight states. Over her career, from HR Assistant Manager to Generalist to her current leadership role, she has built a reputation for pairing business-minded HR strategies with a people-first approach. Rachel is passionate about fostering workplace cultures where employees feel valued, supported, and empowered to grow. Known for her practical, solutions-driven mindset she helps leaders navigate challenges with clarity and care. Outside of work, Rachel serves on the Board for Metro Milwaukee SHRM, is an avid baker working her way through a Paul Hollywood bread book, a golf enthusiast, and a proud corgi mom – always ready for her next adventure, whether in the kitchen or in the office.
Tracie Sponenberg
Founder & Chief People Officer, Tracie Sponenberg, LLC
Tracie Sponenberg is a global speaker, consultant, and advisor with nearly three decades of leadership experience. As the former Chief People Officer of The Granite Group, she led a transformation from paper-first to people-first processes while steering the organization through four acquisitions, a global pandemic, and a complete technology transformation. In 2024, Tracie founded her boutique HR consulting firm focusing on culture, HR transformation and upskilling for companies with deskless workforces. Her expertise in AI technology selection and deployment has been integral to her success in connecting people strategy to business strategy, enhancing organizational culture, and driving people-centered digital transformations.
Tami Lupton-Dunn
Vice President of Human Resources, Bostwick-Braun Company
Tami Lupton-Dunn, Vice President of Human Resources at The Bostwick-Braun Company. With over 20 years of experience navigating transformations, cultural revitalizations, and growth in both union and non-union settings, Tami is passionate about creating workplaces where employees feel valued, empowered, and inspired to excel.
About our host:
Jonathan Bein, Ph.D.
Co-Founder and Managing Partner
Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential and create digital strategy.