For distributors that embrace it, AI is changing the game for sales and marketing. 

Join us on Dec. 11 to hear from experts who will share how AI can help distributors reach the right customers, grow wallet share and deepen customer relationships.  

The panel will also cover how AI can help distributors identify new market opportunities, make smarter sales decisions, and reshape their approach to marketing – from understanding customer behavior to refining your presence in your market.  

Join us Dec. 11 at 9 PT/12 ET. If you can’t make it live, register anyway and we’ll send you a link to watch on-demand.

Thank you to our sponsors:

About our panelists:

Benj Cohen

CEO & Founder, Proton

Benj Cohen is the CEO and founder of Proton, the leading AI-powered CRM for distributors. His company’s mission is to build transformative software for the unique needs of distributors. His journey began at Benco Dental, his family's business established in 1930. With a deep understanding of distributors’ needs, Benj founded Proton during his data science studies at Harvard. He's a recognized speaker on AI and modern sales practices in distribution, featured in publications like MDM, DSG, and Industrial Supply Magazine. His company, Proton, announced a $20 million Series A round of funding in 2022, led by Felicis Ventures. In 2023, Benj was recognized in Forbes 30 Under 30 – the first leader in distribution to receive such recognition.

Varun Sridharan

Director of Decision Analytics & Science Platform Technology, Infor

Varun Sridharan is the Director of Decision Analytics & Science Platform Technology at Infor. With over a decade of experience, he specializes in developing customer-centric, ML-based solutions for complex problems. Varun has a proven track record of identifying lucrative business opportunities, crafting strategic product visions and leading high-performing teams. He has successfully driven business growth, unlocking opportunities worth $3 billion through exceptional customer experiences. His diverse experience spans startups to Fortune 10 companies, navigating the complete product lifecycle from innovation to scaling. Varun’s technical expertise and leadership skills enable him to excel in dynamic environments and foster creative thinking. 

About our host:

Ian Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.