Legacy enterprise systems are slowing down distributors in an era where adaptability and speed are critical.  

To stay competitive, distributors need flexible ecommerce platforms that can evolve with shifting market conditions and customer expectations. 

In this webinar, discover how modern ecommerce platforms enable seamless integration, personalized customer experiences and scalable growth. Learn how leading distributors are leveraging these platforms to expand market share, increase profitability and stay ahead in the rapidly growing $2.2 trillion B2B ecommerce market.  

Adapt your platform — or risk being left behind. 

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Thank you to our sponsors:

About our panelists:

Rahul Maheshwari

CEO & Founder, Reveation Labs

Rahul Maheshwari is the CEO and founder of Reveation Labs. He has more than 15 years of experience driving digital transformations for global enterprises, including Fortune 100 companies. With deep expertise in B2B ecommerce and AI-driven services, Rahul has successfully guided distributors, manufacturers and wholesalers to optimize their sales channels and enhance operational efficiency. 

Denis Clifford

Chief Customer Officer, Virto Commerce

With over 20 years in the drinks industry, Denis has been passionate about customer experience long before it became a buzzword. Starting from humble beginnings in the contact center industry, Denis launched the B2B eCommerce practice at HEINEKEN NV in Amsterdam in 2016, expanding it to 20 countries across AMEE, APAC, and the Americas by 2021. Now, as Chief Customer Officer at ecommerce technology leader Virto Commerce, Denis thrives on leading digital transformation and strategic discussions with business leaders—and continues to be deeply committed to customer experience.

Rupa Amin

Director of Commerce Platforms, and Strategy at Perficient

Rupa Amin is the Director of Commerce Platforms and Strategy at Perficient, bringing over 20 years of experience in the B2B Commerce industry. With a focus on Commerce, Product Information Management (PIM), order management, and call center solutions, she is helping clients transform their digital presence and drive measurable business outcomes. Her deep expertise in research, strategy recommendations, and data-driven insights makes her an invaluable partner in developing and implementing successful Commerce strategies. Rupa's diverse skillset paired with her passion for overcoming challenges and driving customer satisfaction has made her a trusted advisor for clients looking to elevate their eCommerce game.

About our host:

Mark Brohan

Senior Vice President, Digital Commerce 360

Mark Brohan is senior vice president, B2B and market research at Digital Commerce 360, covering B2B ecommerce trends. Prior to his current role, Mark was vice president of research for Digital Commerce 360 and editor of Internet Retailer's Top 500 Guide, Top 500Guide.com and related research publications. Mark's previous experience includes leading new print and web product business development for Faulkner & Gray where he was web publisher and editorial director for DM Review magazine and its two websites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor's degree in secondary education and history from Western Michigan University and a master's in journalism and public affairs from the American University.