
How Sonepar is Driving Real Value from AI
March 26, 2025, 9 PT/12 ET
Join us for an exclusive pre-conference conversation with Don Sarno, Senior Vice President of Digital Enterprise Americas at Sonepar, as he shares insights ahead of his session at the Applied AI for Distributors Conference in June.
In this engaging discussion, Don will explore the transformative role of AI in distribution, how Sonepar is leveraging AI to drive digital innovation, and what the future holds for AI-powered supply chain and customer experience strategies. Attendees will get a sneak peek into the key themes and takeaways from his upcoming presentation at the AI conference.
Key Takeaways:
- How AI is reshaping the distribution landscape
- Sonepar’s approach to digital transformation and AI adoption
- Practical AI applications that enhance operational efficiency and customer engagement
- What to expect from Don’s session at the Applied AI for Distributors Conference in June
Don’t miss this opportunity to hear from one of the industry’s leading voices on AI and digital transformation. Register now to gain early insights into AI’s impact on distribution and prepare for the conference in June!
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Don Sarno
Senior VP of Digital Enterprise,
Sonepar
Thank you to our sponsors:
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About our guest:

Don Sarno
Senior VP of Digital Enterprise, Sonepar
Don Sarno is the senior vice president of digital enterprise for Sonepar Americas and has nearly three decades of experience at the intersection of digital innovation and B2B distribution. Sonepar’s Digital Enterprise team implements enterprise IT systems that improve service quality and business development. Under Don’s leadership, the digital organization in the Americas harnesses AI solutions throughout the business, from helping associates make data-driven decisions to suggesting alternative products and predicting customer behavior.
About our hosts:

Ian G. Heller
Co-Founder & Chief Strategy Officer, Distribution Strategy Group
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D.
Co-Founder & Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.