
Voomi: Leading the Ongoing Evolution of Distribution Channels
Available on-demand
Voomi is an ecommerce HVAC distributor that works with OEMs and other distributors to provide an extremely wide assortment of products to customers across the U.S. The company gives their supply partners access to new customer segments and regions so they can expand their markets.
Watch this episode on-demand as Voomi CEO RJ Cilley joined us to discuss the company’s unique value proposition. As distribution channels and partnerships continue to evolve, it’s essential to hear from the leaders building new business models that meet customers’ increasingly demanding requirements.
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RJ Cilley
CEO
Voomi Supply
Thank you to our sponsors:
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About our guest:

RJ Cilley
CEO, Voomi Supply
RJ Cilley is the CEO of Voomi Supply, one of the fastest-growing HVAC ecommerce distributors. Before joining Voomi, Cilley served as the COO at Saks Fifth Avenue. He helped lead the spin-off of the Saks’s ecommerce business by raising $500 million from Insight Capital. Before Saks, Cilley was the Chief Digital Officer at Hudson’s Bay Company. Cilley began his career at Hudson’s Bay Company, serving in various roles spanning from Director of Corporate Development, where he helped lead the takeover of Saks Fifth Avenue, to SVP of eCommerce for various business units.
Cilley began his career in investment banking at BMO Capital Markets in their Consumer & Retail group. He is a graduate of Penn State University.
About our hosts:

Ian G. Heller
Founder & Senior Partner, Distribution Strategy Group
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.