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AI News and Gurus: The Show for Intelligent Distributors

May 01, 2025, 9 PT/12 ET

 

Welcome to your unfair advantage in the AI arms race where strategic intelligence beats information overload. Distribution Strategy Group presents the essential series that cuts through the AI noise and delivers actionable insights for wholesale distributors.

Show Format:

  • AI Pulse Check: The critical AI developments worth your attention. We sift through hundreds, so you don't have to.

  • Industry Gurus Unplugged: Distribution leaders share real-world AI wins and lessons learned.

  • Tech Guru Spotlight: Technology leaders bring to light the AI solutions that move the needle in sales, operations and customer experience.

  • Emerging Blueprint: Our hosts identify the emerging AI trends poised to reshape how wholesale distributors create competitive advantage. Great for board rooms and dinner parties.

Our expert hosts Brian Hopkins and Brooks Hamilton bring together distribution knowledge and technical expertise to help you identify the competitive edge while competitors struggle to separate hype from reality.

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Guest
Tracy Deuell - Headshot round

Tracy Deuell
Vice President of Information Technology, The Bostwick-Braun Company

Hosts
Brooks-Hamilton-2025

Brooks Hamilton
Founder,
Hamilton AI Strategy Advisors

Brian-Hopkins-Updated

Brian Hopkins
Chief Operating Officer,
Distribution Strategy Group

About our panelist:

About our hosts:

Tracy Deuell - Headshot round

Tracy Deuell

Vice President of Information Technology, The Bostwick-Braun Company

Tracy Deuell possesses over 35 years of experience in the technology sector that spans various industries including distribution, manufacturing, financial services, healthcare, and business services. As a CIO/Technology Consultant, he has successfully assisted multiple companies with the development, execution, and delivery leadership of their transformation initiatives. He currently serves as the Interim CIO/VP of IT at Bostwick Braun, an industrial supply distributor based in Toledo, OH, which services several states.

Mr. Deuell is dedicated to implementing artificial intelligence strategies to enhance operational efficiency and improve interactions among systems, employees, and customers. He is currently driving an AI roadmap strategy for Bostwick which includes Sales Order Automation, Purchase Order/Accounts Payable automation, inventory/demand forecasting, pricing optimization, and sales forecasting analytics.

 

Brooks-Hamilton-2025

Brooks Hamilton

Founder, Hamilton AI Strategy Advisors

Brooks Hamilton is the founder of Hamilton AI Strategy Advisors, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously, Brooks held executive positions at Zilliant, where he worked with dozens of leading distributors to design and deploy AI sales, pricing, and revenue management applications. 

 

Brian-Hopkins-Updated

Brian Hopkins

Chief Operating Officer, Distribution Strategy Group

Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.