Join Ian Heller and Jonathan Bein for the next episode of Wholesale Change, featuring special guest Brendan Breen, CEO of the Industrial Supply Association (ISA).  

ISA’s annual convention, ISA25, starts March 31 in Nashville. The organization – which serves distributors, manufacturer reps and manufacturers – continues to introduce new initiatives to drive growth and support members in the industrial channel.  

The conversation will dig into: 

• The importance of building and maintaining strong channel partnerships 

• How ISA members are tackling the challenges the industry faces today 

• The role ISA is playing in educating and engaging with the channel around critical issues such as tariffs and the talent gap 

• ISA’s newest initiatives, including the building of a veteran network 

• How distributors can leverage ISA's resources and insights 

Don't miss this opportunity to gain actionable insights from Brendan, who because of his role, brings a holistic view of the industry to the table.

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Thank you to our sponsor:

About our guest:

Brendan Breen

CEO, ISA

Brendan Breen, CEO of ISA, is a distinguished leader with a proven track record in driving organizational growth and success. With a strong background in membership development, strategic initiatives, financial management and long-range vision setting, Brendan has played a pivotal role in shaping the future of the Industrial Supply Association. 

As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s profound understanding of industry dynamics, ability to envision and execute comprehensive strategies, and knack for driving sustainable growth have led to his accomplishments. 

About our hosts:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.