It’s 2025, and distributors that don’t have a comprehensive digital strategy are already behind. It’s no longer a nice to have; it’s a core need that will have a direct impact on customer loyalty and profitability for years to come. 

Watch on-demand for a Distribution Leader Panel to hear from your peers on how they are building and implementing a digital strategy to future-proof their businesses.  

Hear how to: 

• Align your digital strategy with shifting customer expectations. 

• Leverage emerging technologies to improve efficiency with AI and automation. 

• Enhance the customer experience and drive sales growth. 

• Overcome common pitfalls in implementing digital initiatives. 

Don’t let the competition outpace you. Watch to understand the tools and insights you need to get ahead in 2025 and beyond.

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Thank you to our sponsors:

About our panelists:

Darren Taylor

Technology & Transformation Lead, JonDon

Darren has 20+ years of experience as commercial leader of digital transformation, driving EBITA growth at global 1000 and dozens of private equity-owned companies. Darren led Grainger’s ecommerce strategy and execution to #15 on Internet Retailer Top 500 and graduated from Grainger’s three-year leadership program. More recently, Darren was SVP of Marketing & Digital at Fleetpride and CMO at Morsco — transforming these companies as they rapidly grew to nearly $2B in sales. Darren is now leading technology and transformation at private equity-owned firm JonDon.

Taylor holds a master’s from Northwestern, where he was an adjunct professor. You may have seen Darren featured in magazines like INC. or Modern Distribution and in case studies for Coveo or Optimely.

Robin McGuire

Chief Information Officer: Information Technology, Marketing & E-commerce, ERP, Reinders, Inc

Robin is the CIO for Reinders, Inc., a leading Midwest distributor of Toro commercial turf equipment, golf, residential and commercial irrigation, lighting, chemicals, fertilizers, seed and landscaping supplies. Core customer markets include golf courses, schools and universities, municipalities, contractors, and sports fields and grounds. 
 
With over 25 years of expertise in driving technology growth and digital transformation, Robin is a seasoned leader known for building high-performing technology teams, implementing innovative software solutions and leading organizational change through digital strategies. As an executive leader at Reinders, she plays a pivotal role in advancing the company’s IT infrastructure, commerce channels and marketing initiatives, propelling the business toward continued growth and success. 

About our host:

Ian Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.