AI is no longer a future-state technology, it’s a here-and-now game-changer for sales reps in distribution.

Join us for this panel discussion with forward-thinking distribution leaders as we explore how sales teams are successfully using AI today to drive efficiency, improve customer engagement, and close more deals.

 We’ll dive into real-world examples of what’s working – and what’s not – when it comes to AI in the hands of your sales force. Whether you're just starting to explore AI tools or looking to scale your efforts, this discussion will provide insights you can act on immediately.

What You’ll Learn:

• How distributors are using AI to personalize outreach and grow share of wallet.
• Which tools and techniques are delivering real ROI.
• How to align AI strategies with your sales process.
• Lessons learned from early adopters.
• Where AI can automate and where human judgment still wins.

Don’t miss this opportunity to hear directly from leaders who are making AI work for their sales teams.

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About our sponsor:

About our panelists:

Michael Powers

Chief Digital and Technology Officer & Employee Owner, ARG

Michael Powers is the Chief Digital and Technology Officer & Employee Owner at ARG. He is a B2B eCommerce strategist and practitioner with over 15 years of digital marketing and eCommerce experience including re-platforming of a legacy B2B eCommerce platform and implementing customer adoption/acquisition strategies.

Michael Eichinger

Chief Operating Officer, Bay Supply

Michael C. Eichinger is the Chief Operating Officer of a leading industrial fastener distribution company and an innovator in B2B e-commerce solutions. With over 25 years of experience, he has been instrumental in developing AI-driven marketplace strategies, optimizing supply chains, and leading digital transformation initiatives that are reshaping the fastener industry.

About our host:

Brian Hopkins

Chief Operating Officer, Distribution Strategy Group

Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.