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 Creating Clean and Accurate Product and Customer Data  

Aug 13, 2025, 9 PT/12 ET

 

Clean, accurate data is no longer a nice-to-have, it’s a competitive necessity. Distributors are investing in better data governance, smarter tools, and tighter processes to ensure their product and customer data is trustworthy and actionable.

Join us for this live panel discussion with technology leaders who are tackling the data challenge head-on. You’ll hear how they’re streamlining product data management, cleaning up customer records, and building a foundation for future-ready operations.

In this one-hour webinar, you’ll learn:

  • Why clean product and customer data is critical for profitable growth.
  • Common data issues distributors face, and how to overcome them.
  • How leading companies are approaching data governance and technology.
  • Real-world examples of data transformation in distribution.
  • Why product and customer data is critical to your AI Initiatives.

Whether you're just starting to clean up your data or looking to scale your efforts, this conversation will offer practical insights you can apply right away.

By registering for this webinar, you consent to be added to Distribution Strategy Group's list, and can unsubscribe at any time. You will also receive communications related to the event. Your information will be collected in accordance with our Privacy Policy and may be shared with the event sponsors, who may contact you about relevant products or services.

Panelists
John-Murcott

John Murcott
Executive Vice President of Products and Strategy, Bridgeline

Sam-Bobb---Headshot-Rd

Sam Bobb
Co-Founder & Chief Technology Officer, Kaavio

Thank you to our sponsors:

Hawksearch By Bridgeline-1
Kaavio logo_color

About our panelists:

John-Murcott

John Murcott

Executive Vice President of Products and Strategy

John Murcott is a dynamic entrepreneurial leader with deep expertise in sales engineering, product management, and professionl services. With nearly two decades of experience in automation, integration, and enterprise-level SasS implementation, John has a proven track record of driving strategic growth and operational excellence. As Executive Vice President of Products and Strategy at Bridgeline, he helps customers accelerate revenue by enhancing site performance through intelligent search, personalized recommendations, and SEO optimization. John plays a critical role in supporting sales teams by articulating product value, shaping execution roadmaps, and delivering results-driven solutions that boost traffic, conversions, and order value.

Sam-Bobb---Headshot-Rd

Sam Bobb

Co-Founder and Chief Technology Officer

Sam Bobb is the co-founder and CTO of Kaavio, a platform that uses generative AI to transform messy, unstructured product content into clean, structured data — at scale. Prior to founding Kaavio, Sam led engineering at Octopart, where he built search and data infrastructure for a 90M+ part product database used by over 20M engineers worldwide. He later was lead engineer at Volition, enabling modern search, filtering, and procurement workflows across 30M+ industrial parts. Sam specializes in building systems that bridge the real-world chaos of product data with the structure needed to power next-generation automation.

About our host:

Ian-Headshot

Ian Heller

Co-Founder and Chief Strategy Officer, Distribution Strategy Group

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.