The Distributor's "Technology Dreamstack"
Available on-demand
Distributors today are inundated with technology options; ERP, PIM, CRM, CMS, AI, BI and more. But which tools are truly essential, and how can they work together to create a tech stack that drives growth, efficiency, and customer satisfaction?
In this panel discussion, top technology leaders from across the distribution ecosystem will share what’s in their ideal “Technology Dreamstack” — the platforms, tools, and integrations that are delivering real results. Whether you're modernizing legacy systems or building a stack from scratch, this session will help you prioritize and make smarter technology decisions.
You’ll learn:
- What technology components are must-haves for modern distributors.
- How leading companies are building integrated, agile tech stacks.
- Common mistakes to avoid when choosing or implementing tools.
- The role of AI, automation, and data in a dreamstack.
- How to ensure your tech investments align with strategic business goals.
Who should attend:
Distribution executives, technology leaders, IT professionals, and business strategists looking to build or refine a scalable, future-ready tech stack.
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Kristen Thom
Senior VP of Customer Experience, White Cup
Jeff Van Pelt
Practice Lead for Consumer Products & Wholesale Distribution, Cognitus
Thank you to our sponsors:
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About our panelist:
Kristen Thom
Senior VP of Customer Experience, White Cup
Kristen Thom is the Senior VP of Customer Experience at White Cup. She joined White Cup, formerly Compass Sales Solutions, in 2013. With a customer-first commitment, Kristen has held roles across implementation, support, development, product management, and customer success. She has almost 10 years of experience in the office technology space and almost 5 years of experience in the distribution industry.
Jeff Van Pelt
Jeff Van Pelt is the Practice Lead for Consumer Products and Wholesale Distribution at Cognitus, bringing over three decades of experience helping companies harness technology for growth. He has held senior roles at leading firms, guiding digital transformation initiatives and delivering data-driven strategies that elevate customer value. A recognized thought leader, Jeff specializes in turning data into actionable insights, enabling clients to become more agile, innovative, and competitive in rapidly changing markets.
About our host:
Brian Hopkins
Chief Operating Officer, Distribution Strategy Group
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.