Tools to Help Distributors Maximize Sales Productivity
Available on-demand
Distributors are under growing pressure to do more with less and the key to boosting sales productivity lies in the smart application of technology. But with so many tools and platforms on the market, how do you know what really moves the needle?
Watch on-demand for a panel discussion with technology leaders who are helping distributors enhance sales team efficiency, prioritize customer interactions, and drive more revenue with fewer resources.
In this 60-minute session, we’ll cover:
- How top distributors are using technology to streamline sales workflows
- Tools that improve rep efficiency and enable data-driven decision-making
- Best practices for integrating sales enablement tools into your tech stack
- Real-world results and lessons learned from successful implementations
Panelists include technology leaders from across the industry, sharing firsthand insights and actionable strategies.
Whether you're a distribution executive, sales leader, or IT decision-maker, this discussion will provide practical guidance on leveraging technology to power smarter selling.
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Josh Bardell
Principal Global Industries, PROS
Kristen Thom
Senior VP of Customer Experience, White Cup
About our sponsors:
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About our panelist:
Josh Bardell
Principal Global Industries, PROS
Joshua Bardell, Principal Global Industries at PROS, has spent the past six years working closely with customers to ensure their solution is successfully matched to provide optimal customer value. Joshua has focused his career on strategic pricing initiatives to drive margin dollars. He has worked in the airline industry, retail, and distribution industries. Joshua has seen the pricing world from a number of different angles, having led pricing teams, selecting and implementing pricing systems as well as selling pricing software.
Kristen Thom
Senior VP of Customer Experience, White Cup
Kristen Thom is the Senior VP of Customer Experience at White Cup. She joined White Cup, formerly Compass Sales Solutions, in 2013. With a customer-first commitment, Kristen has held roles across implementation, support, development, product management, and customer success. She has almost 10 years of experience in the office technology space and almost 5 years of experience in the distribution industry.
About our host:
Ian Heller
Co-Founder and Chief Strategy Officer, Distribution Strategy Group
Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he's held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.