Discover how AI is boosting distributors’ bottom lines, streamlining operations, increasing efficiency and uncovering sales opportunities. 

Our expert panel will share real-world applications of AI, from sales insights and inventory optimization to workflows that boost productivity. 

Learn how to identify the right AI solutions for your business and get practical advice on overcoming common challenges. 

Join us Dec. 4 at 9 PT/12 ET. If you can’t make it live, register anyway and we’ll send you a link to watch on-demand. 

About our panelists:

Paul Farrell

Chief Product Officer, Sugar CRM

Paul is Chief Product Officer at Sugar CRM. As a senior executive with more than 25 years of experience, he led product strategy and development as EVP at Epicor Software Corporation, a major global player in enterprise software for various industries. Under his leadership, Epicor, serving over 20,000 customers in 150 countries, was consistently lauded by industry analysts, including repeated recognition in the ERP Gartner Magic Quadrant. 

Seamus Diamond

VP, Product Development & eCommerce, ECI

Seamus Diamond is a seasoned professional in the tech industry, specializing in customer success, project management and digital transformation. Known for his leadership in navigating complex client relationships and implementing data-driven strategies, Seamus has a track record of helping organizations maximize the impact of their technology investments. His expertise spans industries, including B2B ecommerce and SaaS, where he has consistently delivered innovative solutions that drive growth and operational efficiency. A strategic thinker who focuses on results, Seamus is passionate about leveraging technology to solve real-world challenges and empower teams for long-term success.

Mark Gilham

VP, Rebate Strategy, Enable

Mark started his career as a chartered accountant at major financial institutions Barclays Bank and Royal Bank of Canada. From there, he progressed to senior finance roles in the construction industry, most recently being at Grafton Group PLC for nearly a decade, where he witnessed the strategic value of rebates. As an expert in the world of rebates, he has been quoted by Harvard Business Review. In his current role at Enable, he’s VP, Rebate Advisory and is responsible for helping businesses use rebates as a strategy to drive growth and trust between trading partners. 

John Murcott

Executive VP, Product & Strategy, Bridgeline

John started his career as co-founder of FatWire Software, leading products, marketing and professional services before its acquisition by Oracle. He later became VP of Solutions Engineering and Professional Services at WorkMarket, a SaaS freelance management system. When WorkMarket was acquired by ADP, John stayed to develop packaged solutions that addressed product gaps sold as part of professional services. Before joining Bridgeline, John helped build the Solutions Engineering team for WordPress VIP, an enterprise division of Automattic, the parent company behind WordPress, WooCommerce, Jetpack and other open-source tools. He holds a BA from Tufts University and an MBA from the University of Maryland.

About our host:

Ian Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.