Using Technology to Drive Profits and Productivity
July 16, 2025, 9 PT/12ET
Distributors face mounting pressure to improve margins, streamline operations, and stay competitive in a digital-first economy. But where should you invest your resources for maximum impact?
Join us for a live panel discussion with technology leaders who are helping distributors harness the power of digital tools to drive real business results. From ERP optimization to operational intelligence and sales enablement, this discussion will explore how forward-thinking distributors are using technology to unlock productivity and grow profitably without adding complexity.
What you’ll learn:
- How to evaluate and prioritize your technology investments
- Where automation can make the biggest impact on productivity
- Strategies for aligning digital tools with your sales and customer experience goals
- How to drive adoption and ROI from your tech stack
This is a must-attend event for distribution executives, operations leaders, and IT professionals looking to turn their technology strategies into tangible outcomes.
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Michael Biwer
Chief Executive Officer, Cavallo
Thank you to our sponsors:
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About our panelists:
Michael Biwer
Chief Executive Officer, Cavallo
Michael is the CEO of Cavallo. Under his leadership, Cavallo has enhanced their commitment to equipping product-centric brands with the tools and insights to maximize profits and productivity. His leadership has resulted in double-digit gains in recurring annual revenue and dramatic product development.
Previously, Michael has held multiple executive positions in the technology sector, including CEO of Mapp Digital and GM roles at Trilogy and Acxiom. He also earned a Bachelor’s of Business Administration and a Master’s of Business Administration from the University of Michigan. Michael’s extensive career and leadership skills are the byproducts of his curiosity and pursuit of innovation.
About our host:
Ian Heller
Co-Founder Chief Strategy Officer, Distribution Strategy Group
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.