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Wholesale Change 100th Episode Celebration

Oct. 30, 2024 | 9 PT/12 ET

Over the past four years, The Wholesale Change Show has featured CEOs from MSC Industrial, Global Industrial, Zoro, Lawson Products, Johnstone Supply and dozens of other leading distributors. It’s the most informative and entertaining webcast and podcast in distribution!

Join us for a special milestone event on Oct. 30 as we celebrate our 100th episode! We’ll look back on what we’ve learned and talk about the state of the distribution industry today and where it’s going.

Distribution Strategy Group’s own Ian Heller, Jonathan Bein and Brian Hopkins will be joined by long-time distribution executives and frequent guests Ron Paulson, who spent decades at Grainger, and Eric Wessinger of Richards Supply.

Whether you’re a longtime listener or new to the series, this event is a must-attend.

We’ll see you there Oct. 30 at 9 PT/12 ET.

Our Guest:
ron paulson

Ron Paulson
Strategic Advisor
ORS Group

Eric-Wessinger

Eric Wessinger
President & CEO
Richards Supply Company

Thank you to our sponsors:

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About our guests:

ron paulson

Ron Paulson

Strategic Advisor, ORS Group

Ron Paulson advises executive leadership teams, investors and Boards of Directors of public and private companies on ecommerce, distribution and procurement strategies, commercial and sales growth, business development, general management, corporate social responsibility and philanthropy. He draws on 30-plus years of experience at W.W. Grainger Inc., holding several leadership positions including vice president of business development, regional branch service vice president, and president and general manager for Grainger FindMRO. He is a growth architect with a record of starting and scaling up businesses throughout his career. He has successfully launched service offerings and strategic partnerships in facilities, safety, industrial hygiene, technical repair, energy and lighting.

Eric-Wessinger

Eric Wessinger

President & CEO, Richards Supply Company

Eric Wessinger is the President & CEO of Richards Supply Company. Richards is the leading independent distributor of industrial and contractor supplies in Central and North Texas.   Founded in Waco, TX in 1937, Richards has additional branches in Fort Worth and Temple. Eric is a second-generation leader, taking over the CEO role from his father, Steve, in 2019. Eric received his bachelor’s degree in business from the University of Arizona and his MBA from Arizona State University. Before joining Richards in 2009, Eric spent 10 years in professional recruiting in Phoenix, AZ. Eric currently sits on the Board of Directors for the Industrial & Safety Division of Affiliated Distributors. When not working, Eric likes to get outside for hiking, live music, and the occasional white water rafting trip.  He lives in Fort Worth, TX with his wife Lauren and their two children Carson (17) and Sloane (14).   

About our hosts:

Ian-Headshot

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan-Bein

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.