
Wholesale Change 100th Episode Celebration
Available on-demand
Over the past four years, The Wholesale Change Show has featured CEOs from MSC Industrial, Global Industrial, Zoro, Lawson Products, Johnstone Supply and dozens of other leading distributors. It’s the most informative and entertaining webcast and podcast in distribution!
Watch on-demand for a special milestone event as we celebrated our 100th episode! We looked back on what we’ve learned and talked about the state of the distribution industry today and where it’s going.
Distribution Strategy Group’s own Ian Heller, Jonathan Bein and Brian Hopkins were joined by long-time distribution executives and frequent guests Ron Paulson, who spent decades at Grainger, Eric Wessinger of Richards Supply and Dirk Beveridge, Executive Producer of We Supply America.
Whether you’re a longtime listener or new to the series, this event is a must-watch.

Ron Paulson
Strategic Advisor
ORS Group

Eric Wessinger
President & CEO
Richards Supply Company

Dirk Beveridge
Executive Producer
We Supply America
Thank you to our sponsors:


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About our guests:

Ron Paulson
Strategic Advisor, ORS Group
Ron Paulson advises executive leadership teams, investors and Boards of Directors of public and private companies on ecommerce, distribution and procurement strategies, commercial and sales growth, business development, general management, corporate social responsibility and philanthropy. He draws on 30-plus years of experience at W.W. Grainger Inc., holding several leadership positions including vice president of business development, regional branch service vice president, and president and general manager for Grainger FindMRO. He is a growth architect with a record of starting and scaling up businesses throughout his career. He has successfully launched service offerings and strategic partnerships in facilities, safety, industrial hygiene, technical repair, energy and lighting.

Eric Wessinger
President & CEO, Richards Supply Company
Eric Wessinger is the President & CEO of Richards Supply Company. Richards is the leading independent distributor of industrial and contractor supplies in Central and North Texas. Founded in Waco, TX in 1937, Richards has additional branches in Fort Worth and Temple. Eric is a second-generation leader, taking over the CEO role from his father, Steve, in 2019. Eric received his bachelor’s degree in business from the University of Arizona and his MBA from Arizona State University. Before joining Richards in 2009, Eric spent 10 years in professional recruiting in Phoenix, AZ. Eric currently sits on the Board of Directors for the Industrial & Safety Division of Affiliated Distributors. When not working, Eric likes to get outside for hiking, live music, and the occasional white water rafting trip. He lives in Fort Worth, TX with his wife Lauren and their two children Carson (17) and Sloane (14).

Dirk Beveridge
Executive Producer, We Supply America
Dirk Beveridge is the founder of UnleashWD, Executive Producer at We Supply America, President of the Beveridge Consulting Group and Champion for the noble calling of distribution for over 36 years. His one-of-a-kind perspective on the future of wholesale distribution has guided his mission to advance the growth, relevance and transformation of the industry, helping distributors thrive. Learn more about Dirk by visiting WeSupplyAmerica.net. Join Dirk on his Force for Good LinkedIn Live, broadcast from Greece. Learn more.
About our hosts:

Ian G. Heller
Founder & Senior Partner, Distribution Strategy Group
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group
Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential and create digital strategy.

Brian Hopkins
Chief Customer Officer, Distribution Strategy Group
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.