How are distributors integrating digital channels into their go-to-market approach in 2024? What are their plans for 2025? 

Listen now to hear the latest results from our 12th annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of ecommerce.  

You’ll learn:  

• The proportion of sales from digital channels across multiple distribution verticals  
• Evolving expectations from distribution customers  
• What distributors need to meet customer demands today and going forward 
• How distributors are getting, managing and maintaining product data  
• Technology best practices: ERP, CMS, PIM, CRM, etc. to meet those needs 
• How digital capabilities are supporting performance of other channels  

Thank you to our sponsors:

About our hosts:

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.